Radio Xtra is one of the UK’s fastest-growing digital radio stations, broadcasting 24 hours a day, 7 days a week on DAB+, online, on the Xtra Player app, and on smart speakers.
Our digital-first approach is built around strong coverage on DAB+ across East Herts, East London, Essex, Southend, Cambridge, Peterborough, King’s Lynn and beyond. Radio Xtra now reaches a potential audience of over 4 million people on DAB alone, with listenership continuing to grow across all platforms every day.
We deliver a vibrant mix of the biggest hits from the 80s right through to today’s chart favourites, alongside up-to-the-minute news, weather, entertainment updates and engaging interviews. It’s a full, modern radio experience without the heavy repetition found on other stations.
Since launching in June 2021, Radio Xtra has built a loyal and diverse audience, with the average listener staying tuned for 45 minutes at a time. People join us via our website, our app, smart speakers, third-party platforms and DAB+. Our listenership sits firmly within the 25–65 age range — a prime demographic for businesses looking to promote their products or services.
As a digital-only station, every listener has made a conscious choice to tune in — whether by re-tuning their DAB+ radio, downloading our app, activating us on their smart speaker, or listening in the car via Apple CarPlay or Android Auto. That makes Radio Xtra an incredibly cost-effective and targeted platform for advertising, with engaged listeners who choose us by preference, not by accident.
Unlock access to a potential audience of over 4 million across DAB+ and digital platforms — giving your message powerful reach where it matters most.
Reach listeners who choose us on purpose, not by accident. Our audience tunes in for connection, not background noise.
Speak directly to the powerhouse 25–65 demographic — the age group with strong spending power and a real appetite for quality brands.
Stand out with cleaner ad breaks — no repetition, no noise, just premium placement that cuts through.
Get unbeatable value on one of the most cost-effective digital radio platforms — delivering real impact without the big price tag.
Make a strong regional impact in one move — your brand travels with every broadcast.
Spot Advertising – This is an advert recorded professionally to fit the style and brand of your business. This will typically be 10, 20, 30 or 60 seconds in duration and will be played between one to three times an hour depending on your agreed package and available advertising space. There is an additional production cost for the advert, if you do not already have one, which will be tailored to fit your budget.
Show Sponsorship – Your business is promoted at least 3 times an hour on the show you have chosen to sponsor, with a message typically 10 seconds in duration. We will work with you to identify which show and messaging which works for your business.
Feature Sponsorship – Another way to promote your business is to sponsor a feature on the station, such as the weather or entertainment update. Just like the show sponsorship, this is an audio message of about 10 seconds in duration.
App & Website Advertising – We offer banner advertising on the Radio Xtra website and app. We can help create a banner to meet your needs or use an existing one you may have. Please contact us for more details.
Feature Content (Pre-recorded or Live) – Engage listeners and promote your business through feature content on the station.
Competitions & Giveaways – You may have a product or service that you wish to giveaway as way to grow your brand with our listeners. Please contact us to discuss options.
Radio Xtra Roadshow –Our bespoke Roadshow fully branded van and the option to have a live broadcast or just promotion of your business or project this really does make a statement.
Cambridge | East London & Essex | East Herts & West Essex | King’s Lynn & West Norfolk | Peterborough | Southend & South Essex
This is our discounted bundle package. The rates below apply across all DAB areas, and when you book four regions, you’ll automatically receive all six as part of a multi-region campaign.
The regions covered include East London, Essex, Southend, East Herts, West Essex, Cambridge, Peterborough and King’s Lynn.
